Outlook for the U.S. Poultry Market: A Steady Rise in Demand and Production

The outlook for the U.S. poultry market is promising as demand remains high, flock populations have recovered, and market prices are expected to increase, according to the USDA’s August 2024 report.

U.S. poultry production is projected to grow consistently through 2033 as the industry recovers from the avian influenza outbreaks of 2022 and 2023. Poultry is the second-most consumed meat globally and is the most traded livestock commodity by volume. This high level of demand and trade shows no signs of slowing. Driven by a combination of rising incomes, population growth, and increased urbanization, global poultry trade is expected to expand significantly over the next decade, particularly in emerging markets where local production often falls short of demand.

In regions with rapidly growing populations, poultry is seen as an affordable and versatile protein source. These factors are especially notable in countries where dietary shifts toward more protein-rich foods accompany economic growth. As a result, international poultry trade remains a critical component in satisfying these expanding markets.

Global Poultry Import Trends

Historically, Asia has been the largest importer of chicken, importing more than 3.4 million metric tons in 2022. The Middle East follows closely, with imports nearing 2.0 million metric tons that same year, and Europe ranks third at around 1.7 million metric tons.

Over the last two decades, however, Africa has emerged as an important market within the global poultry trade. Since 1999, African poultry imports have surged by over 850%, growing from just under 0.2 million metric tons to over 1.5 million metric tons in 2022. This rapid growth highlights Africa’s growing role in global poultry demand.

The chart below is drawn from the USDA Economic Research Service report, Evaluating the Effects of Nontariff Measures on Poultry Trade, May 2024.

What This Means for U.S. Poultry Producers

The steady increase in demand from emerging markets presents a notable opportunity for U.S. poultry producers. With infrastructure investments, biosecurity improvements, and supportive trade policies, the U.S. can expand its reach into these growing regions.

For agribusiness professionals, it’s important to understand these trends. As global demand surges, so does the need for efficient supply chains, robust risk management practices, and strategies that anticipate both growth and potential disruptions in the market.